GAIN 2024: Blueprint for B2G Success: Branding & PR Strategies For Contract Pursuits

The formula for B2G success: strategic branding, timely PR, and targeted campaigns.

• Sunny Singh, Former President & CEO, Aeyon
• Scott Aukema, Vice President of Marketing, Sigma Defense
• Robin Vaitonis, Chief Operating Officer, Grafik

In today’s competitive B2G landscape, pipeline growth depends on the right mix of strategic branding, timely PR, and targeted campaigns.

This presentation explores how unique branding and well-timed PR can align with contract timelines to drive measurable growth. We focus on contractor stories such as Aeyon, Sigma Defense, and Alion to illustrate successful strategies and analyze campaign tactics through the lens of enterprise value creation.

Attendees will gain actionable takeaways and insights into the critical aspects of targeting the Ideal Government Persona (IGP), developing a unique and memorable brand, and aligning PR with contract timelines. By understanding these elements, marketers can enhance their efforts to secure contracts and drive pipeline growth in the B2G sector.

This course was presented at GAIN 2024, the premier B2G Marketing Conference hosted by GovExec in the DC Metro area each fall.